Are you a dynamic marketing professional with a passion for healthcare innovation? A leading global therapy development company is seeking an experienced Marketing Lead to drive strategic marketing initiatives for its key portfolio across the EMEA region.
About the Role
As the Snr. International Marketing Leader, whilst leading a team, you will be responsible for shaping and executing marketing strategies to enhance business growth and strengthen our market presence. You will work closely with cross-functional teams to align initiatives with business objectives and market needs. This role requires an experienced leader with a strong strategic mindset, leadership acumen, and expertise in the medical device or life sciences industry.
Location – Belgium.
Key Responsibilities:
- Visionary Leadership: Craft and execute robust marketing plans, ensuring cohesion across product promotion, digital outreach, communications, and market expansion.
- Team Guidance: Supervise and inspire a dynamic marketing team, promoting a culture of creativity and teamwork.
- Market Insights: Evaluate industry trends, customer preferences, and competitor activities to drive business growth.
- Launch Strategy: Manage product introductions, ensuring seamless coordination between marketing, sales, product innovation, and compliance teams.
- Influencer Collaboration: Cultivate partnerships with Key Opinion Leaders (KOLs) to strengthen market influence and validate strategic direction.
- Performance Analysis: Establish and monitor key metrics to assess marketing effectiveness and provide leadership with data-driven insights.
Qualifications & Experience:
- Education in Life Sciences( biology, pharmaceutical sciences, biochemistry etc.) is a must have
- Extensive marketing experience within the life science domain (medical device, (bio) pharmaceutical, clinical lab diagnostics etc.)
- Proven people management experience.
